About
ABOUT US
The brand is rooted in the notion of simplicity, that the laws of the universe will be simpler if you simplify your life. They capture the effortless, natural beauty of tribal and folk modes of dressing that are practical and decorative, personal and symbolic. Working with natural fibres and fabrics, the brand brings together the most luxurious elements of India's sartorial traditions.
It reiterates them into designs that capture a delicious ambiguity, a sense of controlled chaos. Asymmetry and layering emerges as a key marker of Aseem Kapoor's style. The result is a spirit, part urban and part folk that strikes a poetic balance between shadow and light.
The brands launched with a womeswear collection for Fall 2020, and plans to expand into menswear, home, and Yoga lines in the near future.
ASEEM KAPOOR
About the Creative Director
After graduating in fashion design from the national institute of fashion technology (Mumbai) in 2003, Aseem Kapoor went on to work with couturier Tarun Tahiliani's design atelier, overseeing both ready-to-wear and menswear collections. He launched his eponymous label in year 2020, and describes the brands' identity as being embedded in the delicious ambiguity of the human experience. Through his designs and techniques, Aseem explores the notions of right and wrong, what's OK and what's not, and challenges long-held belief systems. More than being just a design label, aseem aims to make the brand a platform for people from all walks to come together-through their writing, art and design - and discuss the challenges and triumphs. And it is these lived experiences that Aseem tries to translate into garments and designs that tell stories.
ABOUT THE DESIGNER
POOJA HALDAR
About The Studio Head
Pooja Haldar studied Innovative pattern cutting at the prestigious Central Saint Martin's College of Arts and Design, London, in 2011. She also holds a Bachelor's Degree in Fashion Design from the National Institute of Fashion Technology, New Delhi. She has previously worked with Rajesh Pratap Singh, as Assistant Designer for both women's and menswear, moving on to the role of R&D Designer specializing in patterns and drapes at the atelier of couturier Tarun Tahiliani. Her role at label Aseem Kapoor involves creating drapes and patterns for all designs, and bringing her deep understanding of the human body as well as the patterns for all designs, and bringing her deep understanding of the human body as well as the patternmaking process to the table. She oversees all sampling, and is seminal to the creation of the brand's signature silhouettes.
layering
